How To Set Up A Facebook Business Page

Your Facebook Business Page will be an integral part of your marketing strategy.

You will use this page both to establish your brand through organic marketing and also for paid advertising and lead generation campaigns.

It is important to make sure that it is set up correctly and this step-by-step guide will show you how to do that.

Getting Started

1. Visit the "Page Creation" area of your Facebook account.
    
   
    
2. Give your page a name, assign a suitable category, and write a description.
3. Click "Create Page".

Adding Your Contact Information

1. Proceed to fill out the necessary business contact information, including your website, phone number, email and business address, and open hours.
    
   
    
2. Then click "Next".

Customize Your Page

1. Continue the setup process by adding your profile photo, cover photo, and action button.
    
   
    
2. Click "Next" then click "Save".

Grow Your Audience

1. Click the "Invite Friends" button and select the friends you'd like to invite to follow your new business page.
    
   
    
2. You may also select "Select All" to invite your entire friends list.
3. Click "Send Invites", "Next" and "Done".

Link Your Instagram Account

1. Click on the "Manage" button.
    
   
    
2. Click "Linked Accounts".
3. Select Instagram.
4. Proceed with the login and authentication steps.